The previous post has an teaser from my recently launched book and first in the Business DIY Series - Do it yourself press releases - Helping you promote your organization. The next work I've been working is 50 Way$ to Leave Money in the Bank - For Business. The process has been fun and I can't believe how much I've learned over the years both from my own experience and the experience of others! Look for this next book to come out in Kindle first and then at the end of August.
Top ten to do and don’t of press releases
1. Do: List a contact that will be available to speak to the media.
2. Do: Put time and energy in providing a solid news story.
3. Do: Provide additional background information that adds to the story i.e youtube video, photo, etc.
4. Do: Be sure to have approval from your organization before issuing the release.
5. Do: Check all your links to be sure they work and are ready to be viewed.
6. Do: Make sure to have someone proof read it.
7. Do: Take the time to develop a quality title.
8. Do: Get approvals for any quotes and ensure the names are properly spelt.
9. Don’t: Make your press release a sales pitch – it will turn media off immediately.
10. Don’t: Abuse the press release – if you have news then go ahead if not, then wait.
All part of my new Kindle book at http://www.amazon.com/dp/B005DAY01W plus interviews with search engine optimization specialist and media.
I had been working on a booklet designed to help small businesses and students to learn how to do their own press releases, as it is in my opinion an essential marketing promotion skill whether you are using it online or offline. Finally, I've managed some time to get back to developing it and I'm hopeful to get it out and launched next week...fingers crossed as it still needs to go to a reviewer. I'll keep you posted as it will appear under products/services soon for sale.
I hope you will enjoy the articles and resources section of the website - I just posted a newer article
How to Market to Social Networks
Have a great day.
Well it has been a while since I've posted to this blog, but I have a good reason, in addition to marketing/writing assignments and working in partnership on another business (travel) with my sister I've been busy writing a book on our food choices and how to simplify and save. The book will I hope help people to change some of their thinking around our food. Considering today's environment, food costs, and health factors maybe it is time to change our thinking about our food choices and their impact on us, our families, and the environment.
I hope to have the draft of the book ready to go to to several readers in the next week to review and then I will edit and start the next step of publishing. I will no doublt learn a lot about book publishing and marketing along the way. The PWAC www.pwac.ca conference in the fall was a great opportunity to learn about self-publishing and some marketing tips for new books and I plan to put it into practise.
Hopefully my next blog I will tell you I'm ready to go to print!
Well it has been a while...life is busy what can I say. You all know it - time slips and you wonder where it went. As people in business we are always deciding what to do and what not to do with our time and the many choices don't make it easy, since so many things seem important. Let me make it easier for you - think people first. We often get so caught up on how to use technology that we forget the people who make or break our business, staff, customers, partners, etc. Now anyone that knows me, knows I love technology and will use it to the fullest, that said, it is the personal contact with people that will help build your business. I'm sure I've seen most of you at a business mixer or two over the years.
Networking is key to building your business. Even twitter followers know this, having created tweet ups which are basically networking sessions for social media users. I like to think of twitter as the new water cooler or post office gossip area that extends way past our local community into the twitterspere. As social creatures we group and we group well! Think chambers, rotary clubs, women's groups, etc.
So now we can network using technology globally, but locally we shouldn't forget the face to face networking. With that in mind be sure to attend the upcoming mixers and more importantly the Biz2Biz Ocober 21st and the Embracing Change: An Open Mind Opens Doors PEIBWA Symposium on November 2nd. See the Events sections for more details.
Hope to see you at one or all the business events coming up on PEI. Happy business networking!
This past weekend I attended "Communicating for Cash" writer's conference hosted by PWAC Atlantic www.atlanticpwac.ca or Chapter for Professional Writers Association of Canada. Anytime you feel the need for a boost in your field...just attend a conference with your peers! I'm inspired to write now more than ever and have set the goal of developing two of my book ideas for the end of August....hopefully the nice weather won't deter my efforts. I do have a bit of work done already on both, just in case you think I'm crazy.
More details as the books progress. So get motivated, inspired and educated by attending a conference tailored to your industry sector.
I'm happy to be back to consulting on my own again....after a few years working for other companies. All still in marketing but it is great to be able to set my own hours - July will no doubt have some great sunny days and you will find me at the beach with my laptop!
I plan to add some blogs on various topics to help your business to succeed. Hope you will enjoy!
Cheers for now,